North Gate Medical Centre 

North Gate Medical Centre 

North Gate Medical Centre 

North Gate Medical Centre 

North Gate Medical Centre 

North Gate Medical Centre has been providing General Practice Care to the people of Wexford, Ireland for over 100 years. Their aim is to provide a world-class modern facility and clinic service that enhances the primary care sector in an empathetic, caring manner where the needs of patients are priority.

The objective was to help North Gate project a fresh public image that reflected people-centered care, approachability and status, all with a view to inspire confidence and build trust with new communities as the surrounding area continues to grow.

North Gate Medical Centre has been providing General Practice Care to the people of Wexford, Ireland for over 100 years. Their aim is to provide a world-class modern facility and clinic service that enhances the primary care sector in an empathetic, caring manner where the needs of patients are priority.

The objective was to help North Gate project a fresh public image that reflected people-centered care, approachability and status, all with a view to inspire confidence and build trust with new communities as the surrounding area continues to grow.

North Gate Medical Centre has been providing General Practice Care to the people of Wexford, Ireland for over 100 years. Their aim is to provide a world-class modern facility and clinic service that enhances the primary care sector in an empathetic, caring manner where the needs of patients are priority.

The objective was to help North Gate project a fresh public image that reflected people-centered care, approachability and status, all with a view to inspire confidence and build trust with new communities as the surrounding area continues to grow.

Output: Visual Identity 

Output: Visual Identity 

Output: Visual Identity

20—17

Output: Visual Identity

20—17

20—17

20—17

Output:
Visual Identity

20—17

north-gate-medical-logo
brand-guidelines-booklet copy
IMG_7635
IMG_7638
IMG_7639

With no existing visuals to develop or draw upon the project was required to extend the research phase, giving the brief some extra substance. Such methods included a short questionnaire, competitive analysis, marketplace persona, and stakeholder meeting. My interpretation of the brand story resulted in unifying North Gate’s core values into a simplistic visual harmonic form, settling on care, approachability, and status as the primary message.


The final brand platform resulted in an adaptive logo package containing multiple versions in a variety of configurations that communicate both visually and verbally. The catalog of logo versions will help the company to create and deliver the North Gate messaging on all future internal and external collateral.


Finally, the new identity helped to deliver an improved customer experience that connects with new markets, aid expansion and introduce North Gate Medical to the next 100 years.

 

webpage-layout

Selected works

HightowerBrand Identity

Hegarty & CoVisual Identity

Concert StringsVisual Identity

Urban AranBrand Identity

McGrory HomesBrand Identity

I am always happy to meet new people
T: +353 (0)87 299 3535
E: hello@keithflynn.work

I am always happy to meet new people
T: +353 (0)87 299 3535
E: hello@keithflynn.work

I am always happy to meet new people
T: +353 (0)87 299 3535
E: hello@keithflynn.work

I am always happy to meet new people
T: +353 (0)87 299 3535
E: hello@keithflynn.work

I am always happy
to meet new people

T: +353 (0) 87 299 3535
E: hello@keithflynn.work

design-logos

© Keith Flynn 2019

© Keith Flynn 2019

Communications Design 

Communications Design