The brief for McGrory Homes
was to create a modern emblematic logo that represents company values of strength, style, and reliability. Our primary aim was to strategically position the company as engineering specialists to fundamentally differentiate the identity from other service providers in the sector. 

The demographic for McGrory Homes are small to medium-sized families seeking precise, high-quality design and finishings. It has always been maintained by the CEO that "We don't sell houses, we sell homes" this is reflected in the architectural style and internal design choices—consistently using smooth finishings and warm hues throughout all their projects. 
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