Hightower How its made
Based in South East Ireland, Waterford City’s Hightower Painting Products develop and produce innovative hardware solutions for the DIY sector. Their flagship product is a unique telescopic tripod and roller bucket system that offers a cleaner, more efficient and stress-free painting experience when working at ground level and at height.
Based in South East Ireland, Waterford City’s Hightower Painting Products develop and produce innovative hardware solutions for the DIY sector. Their flagship product is a unique telescopic tripod and roller bucket system that offers a cleaner, more efficient and stress-free painting experience when working at ground level and at height.
Hightower set out to create a new kind of painting experience for the commercial and domestic DIY sectors; effectively disrupting the industry. I was commissioned to help develop the current logo concept further, crafting a robust visual system that would give the company a sophisticated public image with a competitive edge.
With a background in construction
project management and design the guys at Hightower brought a wealth of hard-won experience to the project which was invaluable at the ideation and concept stage. This helped reveal insight into redefining the problem for the client which lead me to deliver three visual concepts each with their own personality and visual appeal. The final design is simple, assertive and equally premium, facilitating the massive roll-out potential of all future products
project management and design the guys at Hightower brought a wealth of hard-won experience to the project which was invaluable at the ideation and concept stage. This helped reveal insight into redefining the problem for the client which lead me to deliver three visual concepts each with their own personality and visual appeal. The final design is simple, assertive and equally premium, facilitating the massive roll-out potential of all future products
From one central set of core ideas we defined two separate identities, brand and corporate, both with clear and consistent visual strategies. As we reflected on our approach, we saw a real opportunity to stand out from local and National competitors. The new brand expresses kollect's assurance to scale on a multinational level while remaining true to our core values.
