Hightower set out to create a new kind of painting experience for the commercial and domestic DIY sectors; effectively disrupting the industry. I was commissioned to help develop the current logo concept further, crafting a robust visual system that would give the company a sophisticated public image with a competitive edge.

With a background in construction, project management, and design the guys at Hightower brought a wealth of hard-won experience to the project which was invaluable at the ideation and concept stage. This helped me reveal insight into redefining the problem for the client which lead me to deliver three visual concepts each with their own personality and visual appeal. The final design is simple, assertive and equally premium, facilitating the massive roll-out potential of all future products.

Hightower set out to create a new kind of painting experience for the commercial and domestic DIY sectors; effectively disrupting the industry. I was commissioned to help develop the current logo concept further, crafting a robust visual system that would give the company a sophisticated public image with a competitive edge.

With a background in construction, project management, and design the guys at Hightower brought a wealth of hard-won experience to the project which was invaluable at the ideation and concept stage. This helped me reveal insight into redefining the problem for the client which lead me to deliver three visual concepts each with their own personality and visual appeal. The final design is simple, assertive and equally premium, facilitating the massive roll-out potential of all future products.

Hightower set out to create a new kind of painting experience for the commercial and domestic DIY sectors; effectively disrupting the industry. I was commissioned to help develop the current logo concept further, crafting a robust visual system that would give the company a sophisticated public image with a competitive edge.

With a background in construction, project management, and design the guys at Hightower brought a wealth of hard-won experience to the project which was invaluable at the ideation and concept stage. This helped me reveal insight into redefining the problem for the client which lead me to deliver three visual concepts each with their own personality and visual appeal. The final design is simple, assertive and equally premium, facilitating the massive roll-out potential of all future products.

Hightower set out to create a new kind of painting experience for the commercial and domestic DIY sectors; effectively disrupting the industry. I was commissioned to help develop the current logo concept further, crafting a robust visual system that would give the company a sophisticated public image with a competitive edge.

With a background in construction, project management, and design the guys at Hightower brought a wealth of hard-won experience to the project which was invaluable at the ideation and concept stage. This helped me reveal insight into redefining the problem for the client which lead me to deliver three visual concepts each with their own personality and visual appeal. The final design is simple, assertive and equally premium, facilitating the massive roll-out potential of all future products.

Hightower set out to create a new kind of painting experience for the commercial and domestic DIY sectors; effectively disrupting the industry. I was commissioned to help develop the current logo concept further, crafting a robust visual system that would give the company a sophisticated public image with a competitive edge.

With a background in construction, project management, and design the guys at Hightower brought a wealth of hard-won experience to the project which was invaluable at the ideation and concept stage. This helped me reveal insight into redefining the problem for the client which lead me to deliver three visual concepts each with their own personality and visual appeal. The final design is simple, assertive and equally premium, facilitating the massive roll-out potential of all future products.

A brand standards manual assisted in leading us to a well-defined and differentiated market position while helping to maintain focus in sustaining a consistent brand message across all current and future touch-points.

A brand standards manual assisted in leading us to a well-defined and differentiated market position while helping to maintain focus in sustaining a consistent brand message across all current and future touch-points.

A brand standards manual assisted in leading us to a well-defined and differentiated market position while helping to maintain focus in sustaining a consistent brand message across all current and future touch-points.

A brand standards manual assisted in leading us to a well-defined and differentiated market position while helping to maintain focus in sustaining a consistent brand message across all current and future touch-points.

A brand standards manual assisted in leading us to a well-defined and differentiated market position while helping to maintain focus in sustaining a consistent brand message across all current and future touch-points.

Corporate identity
Branding system
Promotional collateral

Corporate identity
Branding system
Promotional collateral

Corporate identity
Branding system
Promotional collateral

Corporate identity
Branding system
Promotional collateral

— Corporate identity
— Branding system
— Promotional collateral